Privacy Policy

Wasps Holdings Limited (covering Wasps Rugby, Wasps Netball and Ricoh Arena) is committed

to protecting and respecting your privacy.


This Privacy Policy (together with our Terms of Use and any other documents referred to on

it) sets out the basis on which any personal data we collect from you, or that you provide to us,

will be processed by us. It also sets out your privacy rights and how the law protects you.

Please read the following carefully to understand our views and practices regarding your personal

data and how we will treat it. By visiting, or  you are accepting and  consenting to the practices described in this Privacy




Important Information and Who We Are

Wasps Holdings Limited is the data controller and responsible for your personal data

(collectively referred to as “Wasps Holdings Limited”, “we”, “us” or “our” in this Privacy

Policy). Wasps Holdings Limited (company number 04187289) is registered at Ricoh Arena,

Judds Lane, Longford, Coventry, CV6 6AQ.


We do not knowingly collect data relating to children without the knowledge of their parent or


We have appointed someone who is responsible for overseeing questions in relation to this

Privacy Policy. If you have any questions in relation to this Privacy Policy, including any

requests to exercise your rights in relation to data protection, please contact them using the

details below.

John Parker, Corporate Development Director, at Wasps Holdings Limited, Ricoh Arena,

Judds Lane, Longford, Coventry, CV6 6AQ, or by email at or

This website may include links to third-party websites, plug-ins and applications. Clicking on

those links or enabling those connections may allow third parties to collect or share data

about you. We do not control these third-party websites and are not responsible for their

privacy statements. When you leave our website, we encourage you to read the privacy

notice of every website you visit.

Information we may collect about you

Personal data, or personal information, means any information about an individual from

which that person can be identified. It does not include data where the identity has been

removed (anonymous data).

We may collect, use, store, transfer and process the following information (including

personal data) about you:


1. Information you give us

You may give us information about you by filling in forms on our sites, or (our sites) or by corresponding with us

by phone, e-mail or otherwise.

This includes information you provide when you register to use our sites, subscribe to certain

services or publications (including our email newsletter ‘Buzz!’ or the ‘Community’ e-zine),

place an order on our sites, purchase tickets or merchandise on our sites, enter a competition,

promotion or survey, view video content on our sites, request marketing to be sent to you,

give use some feedback or when you report a problem with our sites.

The information you give us may include:


•Identity Data including your full name, title,date of birth, gender, vehicle type,

vehicle purchase date and likely vehicle replacement timing (as applicable).

Contact Data including billing address, delivery address, e-mail address and phone


Financial Data including financial and credit card information.

Transaction Data including details about payments to and from you, and other

details of products and services you have purchased from us.

Profile Data including your username and password, purchases or orders made by

you, your interests, preferences, feedback, survey responses and website activity.

Marketing and Communications Data including your preferences in receiving

marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for

any purpose. Aggregated Data may be derived from your personal data but is not

considered personal data in law as this data does not directly or indirectly reveal your

identity. For example, we may aggregate your Usage Data to calculate the percentage of

users accessing a specific website feature. However, if we combine or connect Aggregated

Data with your personal data so that it can directly or indirectly identify you, we treat the

combined data as personal data which will be used in accordance with this privacy notice.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have

with you and you fail to provide that data when requested, we may

not be able to perform

the contract we have or are trying to enter into with you (for example, to provide you with

goods or services). In this case, we may have to cancel a product or service you have with us

but we will notify you if this is the case at

the time.

2.Information we collect about you automatically

With regard to each of your visits to our sites we may automatically collect technical data

about your equipment, browsing actions and patterns. We collect this personal data by

using cookies, server logs and other similar technologies. We may also receive technical

data about you if you visit other websites employing our cookies. Please see our Cookie

Policy below for further details.

We may automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your

computer to the Internet, your login information, browser type and version, time zone

setting and location, browser plug-in types and versions, operating system and platform and

other technology on the devices you use to access this website.

Information about your visit, including the full Uniform Resource Locators (URL) clickstream

to, through and from our sites (including date and time); products you viewed or searched for;

page response times, download errors, length of visits to certain pages, page interaction

information (such as scrolling, clicks, and mouse-overs), and methods used to browse away

from the page and any phone number used to call our customer service number.


3.Information we receive from other sources

We may receive information about you if you use any of the other websites we operate or

the other services we provide. In this case we will have informed you when we collected

that data that it may be shared internally and combined with data collected on this site.

We are also working closely with third parties including business partners and providers of

technical, payment and delivery services from whom we may receive contact, financial and

transaction data. These business partners include:


•Two Circles



•Jade Studios


Dell Technologies


Trinity Mirror

We may also receive technical data from advertising networks, analytics providers and

search information providers (such as Google and Two Circles) and identity and contact data

from data brokers and aggregators (such as Data HQ and Mash Media).



Our websites uses cookies to distinguish you from other users of our websites.

This helps us to provide you with a good experience when you browse our websites and also

allows us to improve our sites. For detailed information on the cookies we use and the purposes

for which we use them see our Cookie Policy (at the bottom of this page).

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use

your personal data in the following circumstances:

• Where we need to provide goods and/or services to you when you request us to do this.

Where it is necessary for our legitimate interests (or those of a third party) and your

interests and fundamental rights do not override those interests.

Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other

than in relation to sending third party direct marketing communications to you via email or

text message. You have the right to withdraw consent to marketing at any time by

contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your

personal data, and which of the legal bases we rely on to do so. We have also identified

what our legitimate interests are where appropriate.

Please note that we may process your personal data for more than one lawful ground

depending on the specific purpose for which we are using your data. Please contact us if you

need details about the specific legal ground we are relying on to process your personal data

where more than one ground has been set out in the table below.













































Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we

reasonably consider that we need to use it for another reason and that reason is compatible

with the original purpose. If you wish to get an explanation as to how the processing for the

new purpose is compatible with the original purpose, please contact us by writing to us at

Wasps Holdings Limited, Ricoh Arena, Judds Lane, Longford, Coventry, CV6 6AQ, or by

email at or

If we need to use your personal data for an unrelated purpose, we will notify you and we will

explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or

consent, in compliance with the above rules, where this is required or permitted by law. 


Promotional offers from us 

You will receive marketing communications from us by email, SMS, telephone, post, social

media or digital advertising (via cookies or similar) if you have requested such information

from us or purchased goods or services from us.  


Information we receive from other sources

We may combine this information with information you give to us and information we collect

about you. We may use this information and the combined information for the purposes set

out above(depending on the types of information we receive). 


We may share your personal information internally with any member of our group, which

means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in

section 1159 of the UK Companies Act 2006. We may also share your personal data with

selected external third parties including:
•  Group companies and other associated companies of Wasps holdings Limited.

•  Business partners, suppliers and sub-contractors for the performance of any contract

we enter into with them or you, including:

• Ericsson

• Two Circles

• Ticketmaster

• Shopify

• Vertada Solutions

• Jaguar Land Rover

•  Advertisers and advertising networks that require the data to select and serve relevant

adverts to you and others, including:

• Google

• Facebook

• Jade Studio

• Trinity Mirror

•  We may collect, use and share aggregated data such as statistical or demographic

data for any purpose. Aggregated data may be derived from your personal data but is

not considered personal data in law as this data does not directly or indirectly reveal your

identity. We may provide our advertisers with aggregate information about our users

(for example, we may inform them that 500 men aged under 30 have clicked on their

advertisement on any given day). We may also use such aggregate information to help

advertisers reach the kind of audience they want to target (for example, women in SW1).

However, if we combine or connect aggregated data with your personal data so that it can

directly or indirectly identify you, we treat the combined data as personal data which will

be used in accordance with this privacy notice. 

•  Selected Wasps Holdings Limited sponsors and partners (who include, as at the date

of this document, Jaguar Land Rover Limited) for marketing purposes, including:

•  Jaguar Land Rover

•  Under Armour

•  Dell EMC

•  DS Smith

•  Npower

•  Scutum

•  Ricoh

•  Lear Corporation

•  Heineken

•  Purity Brewing Co

•  Majestic Wine

•  Gett
•  EQ Nutrition

•  Matrix

•  TM Lewin

•  Robert Welch

•  GreenFields

Personal data will ONLY be shared for marketing purposes where you have consented

(by freely giving a specific,informed and unambiguous indication of your wishes through

positive action, i.e. where you have ‘opted in’) to us providing your information. For the

avoidance of doubt, we will not pass on your information to any unauthorised third parties

without your express consent. 


You may subsequently ‘opt-out’ of the use of the personal data for marketing purposes

using the “Unsubscribe” link found in the footer of any email you receive from us or such

third parties or by contacting us.

•  Third parties to whom we may choose to sell, transfer, or merge parts of our business

or our assets. Alternatively, we may seek to acquire other businesses or merge with them.

If a change happens to our business, then the new owners may use your personal data in

the same way as set out in this privacy notice. 

•  If we are under a duty to disclose or share your personal data in order to comply with

any legal obligation, or in order to enforce or apply our Terms of Use and other agreements;

or to protect the rights, property, or safety of Wasps Holdings Limited, our customers, or

others. This includes exchanging information with other companies and organisations for

the purposes of fraud protection. 

We require all third parties to respect the security of your personal data and to treat it in

accordance with the law. We do not allow our third-party service providers to use your

personal data for their own purposes and only permit them to process your personal data

for specified purposes and in accordance with our instructions.  


International transfers

The data that we collect from you may be transferred to, and stored at, a destination

within the European Economic Area (“EEA”). It may also be processed by staff operating

within the EEA who works for us or for one of our suppliers. Such staff maybe engaged in,

among other things, the fulfilment of your order, the processing of your payment details and

the provision of support services. By submitting your personal data, you agree to this transfer,

storing or processing. We will take all steps reasonably necessary to ensure that your data is

treated securely and in accordance with this Privacy Policy.  We do not transfer your personal

data outside the EEA. 


Data security

We have put in place appropriate security measures to prevent your personal data from

being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors

and other third parties who have a business need to know. They will only process your personal

data on our instructions and they are subject to a duty of confidentiality.  

All information you provide to us is stored on our secure servers. Any payment transactions

will be encrypted using SSL technology. Where we have given you (or where you have chosen)

a password which enables you to access certain parts of our sites, you are responsible for

keeping this password confidential. We ask you not to share a password with anyone. 


Unfortunately, the transmission of information via the internet is not completely secure.

Although we will do our best to protect your personal data, we cannot guarantee the

security of your data transmitted to our sites; any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features

to try to prevent unauthorised access. 


We have put in place procedures to deal with any

suspected personal data breach and will notify you and any applicable regulator of a breach

where we are legally required to do so. 


Data retention

We will only retain your personal data for as long as necessary to fulfill the purposes we

collected it for, including for the purposes of satisfying any legal, accounting, or reporting



To determine the appropriate retention period for personal data, we consider the amount,

nature, and sensitivity of the personal data, the potential risk of harm from unauthorised

use or disclosure of your personal data, the purposes for which we process your

personal data and whether we can achieve those purposes through other means, and

the applicable legal requirements.


By law we have to keep basic information about our customers (including contact, identity,

financial and transaction data) for six years after they cease being customers for tax



In some circumstances you can ask us to delete your data: see Request erasure below

for further information. 


In some circumstances we may anonymise your personal data (so that it can no longer

be associated with you) for research or statistical purposes in which case we may use

this information indefinitely without further notice to you.  


You have the right to:

Request correction of the personal data that we hold about you. This enables you to

have any incomplete or inaccurate data we hold about you corrected, though we may

need to verify the accuracy of the new data you provide to us. 

Request erasure of your personal data. This enables you to ask us to delete or remove

personal data where there is no good reason for us continuing to process it. You also

have the right to ask us to delete or remove your personal data where you have successfully

exercised your right to object to processing (see below), where we may have processed your

information unlawfully or where we are required to erase your personal data to comply with

local law. Note, however, that we may not always be able to comply with your request of

erasure for specific legal reasons which will be notified to you, if applicable, at the time of your


Object to processing of your personal data where we are relying on a legitimate interest

(or those of a third party) and there is something about your particular situation which makes

you want to object to processing on this ground as you feel it impacts on your fundamental

rights and freedoms. You also have the right to object where we are processing your personal

data for direct marketing purposes. In some cases, we may demonstrate that we have

compelling legitimate grounds to process your information which override your rights and


Request restriction of processing of your personal data. This enables you to ask us to

suspend the processing of your personal data in the following scenarios: (a) if you want

us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not

want us to erase it; (c) where you need us to hold the data even if we no longer require it as

you need it to establish, exercise or defend legal claims; or (d) you have objected to our

use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

Request the transfer of your personal data to you or to a third party. We will provide to you,

or a third party you have chosen, your personal data in a structured, commonly used,

machine-readable format. Note that this right only applies to automated information which

you initially provided consent for us to use or where we used the information to perform a

contract with you. 

Withdraw consent at any time where we are relying on consent to process your personal

data. However, this will not affect the lawfulness of any processing carried out before you

withdraw your consent. If you withdraw your consent, we may not be able to provide certain

products or services to you. We will advise you if this is the case at the time you withdraw

your consent.


In certain circumstances, you can exercise your right to prevent such processing by

checking certain boxes on the forms we use to collect your data.  You can also

contact us at  or if you wish to exercise

your rights.


Our sites may, from time to time, contain links to and from the websites of our partner

networks, advertisers and affiliates.  If you follow a link to any of these websites, please

note that these websites have their own privacy policies and that we do not accept

any responsibility or liability for these policies.  Please check these policies before you

submit any personal data to  these websites.


You also have the right to your personal data (known as a “data subject access request”).

This enables you to receive a copy of the personal data we hold about you and check

that we are lawfully processing it. 

If you wish to make a request for access to your information, please contact us at

Wasps Holdings Limited, Ricoh Arena, Judds Lane, Longford, Coventry, CV6 6AQ,

or by email at or

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of

the other rights), although we have the right to charge a reasonable fee if your

request is clearly unfounded, repetitive or excessive. Alternatively, we may

refuse to comply with your request in these circumstances. 

What we may need from you

We may need to request specific information from you to help us confirm your

identity and ensure your right to access your personal data (or to exercise any

of your other rights). This is a security measure to ensure that personal data is

not disclosed to any person who has no right to receive it. We may also contact

you to ask you for further information in relation to your request to speed up our


Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it

may take us longer than a month if your request is particularly complex or you

have made a number of requests. In this case, we will notify you and keep you



Any changes we may make to our Privacy Policy in the future will be posted on this

page and, where appropriate, notified to you by e-mail. Please check back frequently

to see any updates or changes to our Privacy Policy. 


It is important that the personal data we hold about you is accurate and current.

Please keep us informed if your personal data changes during your relationship with





Questions, comments and requests regarding this Privacy Policy are welcomed and

should be addressed to Wasps Holdings Limited, Ricoh Arena, Judds Lane, Longford,

Coventry, CV6 6AQ or or